SEO or Search engine optimisation is the art and science of adjusting, developing and various legitimate techniques involved in promoting your website on various links throughout the ocean of large worldwide web.
SEO increases the chances of getting your website on top of organic listings(Google’s natural way of listing a website on search results) SERP (Search engine results page). Google has its own unique over 200 ranking factors on their algorithm.
SEO (search engine optimisation) is the science of adjusting, developing and tuning the content and code of a website and promoting that website on other sites throughout the web in ways that increase the chances of one or more of the pages of the website appearing in the search engine results pages (SERPS) in response ...
To rank above competitors in your domain, there are several proven techniques which includes SEO and there are various experts who have the skill and would help you rank better on Google, It is not a walk in a park as it involves all legal ways to achieve it, and there is no one way but a lot of different ways to achieve SEO.
Some top factors to rank high up on Google are as below:-
1. Domain age, keyword, domain registration length
2. TLD(top-level domain) extension-country domains likeÂ (.in and .com)
3. On-site/off-site web spam factors
4. Brand signals -Building your brand and ways of promotion
5. Content that is engaging and long enough to be relevant it helps in reaching top Google rankings
6. Keyword density and focussed keywords
7. Landing speed of the website, bounce rates, customer engagement
8. Correct keyword HTML tags
9. Multimedia-Image and video content which has high conversion rates
10. References and legitimate sources of traffic from backlinks, affiliates, and SEM(social media marketing)
11. Contact us page
12. Domain trust rank
13. SSL certificates
14. Mobile page optimisation
15. You-tube videos definitely help in better rankings
16. CTR-click-through rates for organic listings
17. Comments a page and visitors reviews
18. Geotagging- Websites or business which have local business listings gets a boost on rankings
There is no one definitive way to achieve high organic rankings on Google as everything associated with your website and your brand should be legal and there are various ways to achieve better results. Experts across the globe learn, improvise and discover new ways to optimise websites for better ranks.
A good SEO expert can help GROW your business the right way. SEO is one of the most important parameters in the world of Digital Marketing company or agency. All big small organisation these days hire a team of digital marketing Experts including an SEO Expert.