Digital or Traditional way of MArketing-Which one to choose and Why


Digital or Traditional way of MArketing-Which one to choose and Why

By gaining clarity on the digital marketing vs traditional marketing aspect, a business can get a better idea of which marketing method is appropriate and how it is should be applied.

While having a marketing budget is important for any small business, it’s equally important to spend it in the right direction and make the most of it. How do you know where to spend it when it comes to digital marketing vs traditional marketing?

Traditional marketing is never out of fashion when comes to getting your product or service related promotions. Traditional marketing is done via Print Media, newspaper ads, magazines, a book, Radios, TV advertisement

1. Easy to reach the target audience as they are already aware of this kind of marketing
2. A material can be consumed at a later time like newspaper or magazines can be stored and re-used
3. The target audience can be reached basis the geography and culture
4. A medium of providing information to the readers or users

1. Very little interaction between the medium and the user who uses the product
2. The high cost of advertisement
3. Results can’t be quantified

Let’s compare with an effective way to market your product- Digital medium

1. An audience can be national or international or within a particular location or gender based filters possible
2. Faster response time and reach
3. Option for users to choose the product or content or service and when they want it-Like Anytime Anywhere service or limited time only
4. Real-time audience feedback and user preferences and behaviours can be captured and then re-marketing possible
5. Results can be quantified and recorded for future consumption
6. Brand Image development can be achieved
7. Audience reach is not limited and can grow from millions to billions
8. The equal Level playing field for all completion as well-All are selling something and everyone has a fair chance to sell better products to the customers
9. Social media marketing captures interest-based marketing campaigns and viral posts help boost sales and business

1. Only internet enabled mediums can be reached

So choice is YOURS
1. Traditional or Digital-Costly v/s pocket-friendly
2. Slow v/s Fast
3. Friendly v/s Boring
4. Results v/s Trials

Choose wisely and help build your OWN BRAND- ADD WINGS TO YOUR BUSINESS by using DIGITAL MARKETING strategy

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